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Whom makes use of payday advances? Maybe perhaps Not whom you may think. Within the workplaces of...

Within the workplaces of Advance America advance loan, posters telling tales of "the working mother," "the mailman " and "the hair stylist" expose the payday lender's market. As traffic zoomed by on Military Highway one current Friday early morning, customers trickled in. One paid down her $500 loan and ripped up the documents, declaring "I'm done!" Of a dozen others borrowed cash they stated they required, their dense office files showing that they had been here prior to. Edwin Cruz, a pipefitter in the shipyard who lives nearby, paid down one loan and took down another to pay for some bills. Elected officials and activists that are civic criticize payday financing state the organizations feed down low-income residents and armed forces workers, trapping them in high-interest loans and maintaining them in poverty. But an analysis by The Virginian-Pilot reveals the facial skin of payday lending is nearer to what is happening at Advance America: Lenders are targeting middle-income communities, frequently near departmental stores, and avoiding bad areas.